CMYK
Spring 2008
The Grass is Greener: Advertising and marketing in a less-polarized, more eco-friendly age

“In Shaan Kirpalani’s industry trend report, Grass is Greener, it is made aware that thinking green has existed long before our climate change became an inconvenient truth. Shaan, describes the next trend in advertising to be geared toward a demographic that is in need of a solution to the environmental problems that all consumers are becoming.” -From ArtBistro.com

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